Paul Muto
Muto Communications President & Chief Strategist
Paul Muto with Derek Rice and Terri Hedden of ISC West Expo
I possess an in-depth working knowledge of the Consumer Electronics Industry. My career started in the 1980’s as a retail hi-fi sales associate in Metro-NY and later in Los Angeles, CA. This was followed by nearly a decade of sales, product development, and marketing roles held with Philips, JBL and SHARP Electronics.
In 2000, I cut my PR agency world teeth with a Long Island, NY PR firm led by the former GM of New York’s Weber Shandwick, and subsequently established Muto Communications in 2002.
Muto Communications has conducted PR campaigns for dozens of tech companies within the Big-Box retail and custom residential channels. Types of clients are:
- Audio and video hardware manufacturers
- Smarthome and AV system control solution brands
- Wearable tech and virtual reality brands
- Entertainment furniture manufacturers
- Structured wiring and associated specialized packaging technology licensors
- Recuring revenue business models
- Wholesale distribution coalition networks including disruptive business model
- Independent manufacturer sales representative firms
- Indoor simulated golf facility
I’m proud to say that much of our client roster is by way of referrals from satisfied clients. And some have been with us for decades! This comes straight from our successes in building the brands and helping to grow their sales.
In support of various PR projects and campaigns, I am joined by these accomplished Muto Communications team members:
Paul Fredrickson
Muto Communications Business Development Director
Paul Fredrickson at CEDIA Expo
Paul Fredrickson, in addition to his consulting work these past decades, has deep corporate global business development, brand and product management experience with new technology.
This includes LED lighting, high-end audio and video products, digital signage, media, virtual reality, wearables, and tech investments (RCA, Philips, Luminus Devices, HGTV network, Mitsui, Sensory Science, GoVideo, California Audio Labs, Loewe and formed NuVision).
Paul has co-driven Muto Communications’ Atlantic Technology, NextLevel Acoustics, Amina Technologies and Hegel PR campaigns. He also specializes in C-Suite level business development plans, business revitalization, and market opportunity analyses for Muto Communications clients.
Richard Frank
Muto Communications Bond Bridge Account Director
Richard Frank at 2023 CEDIA Tech Summit
Richard Frank has 30+ years of experience in strategic public relations, marketing, and sales. He has successfully driven campaigns for iconic brands Dahlquist, Carver, dbx, Boston Acoustics, McIntosh, Monster Cable, Infinity, Alpine, and TAD.
Richard is also a sales demonstration expert, trained by industry experts from Bose, dbx, professional musicians and CE industry icons like Saul Marantz, Jon Dahlquist, and Dirk Roos. In fact, Richard was recognized as a CEDIA channel expert by the #1 publication in the CEDIA category, CEPro.
Richard also has vast experience in establishing sales networks for CE brands including representatives and retailers.
Muto Communications has now entered its third consecutive year as PR-agency-of-record for Olibra and their innovative Bond Bridge Smarthome control platform of which Richard co-drives many of the daily aspects of our international PR and marketing campaign.